12/13/2023 0 Comments Mailtab for gmail review![]() Once you’re ready to start sending emails using markup, you’ll need to get the right code to actually create the actions. Most email clients or email marketing services will have fields available within them to allow for you to use custom HTML to complete your email blast. Once you have the right markup, it’s basically copying and pasting that markup HTML into your email template. Gmail supports both JSON-LD and Microdata formats, so you can use either to basically tell Gmail what the action is and what you want the user to do.įor example, if you’re sending an email about a new product that you’ve launched in your store and you want people to give feedback on it, you might want to include a review action inside the email. You’ll also want to make sure how to embed schemas in emails. For example:įor a full list of compliance rules and information on how to get reviewed by Google before beginning markup, check out this resource. The reasoning behind this is that Google wants to ensure the integrity of their Gmail product and so, they’ll make sure that you’re in compliances with email sender quality guidelines, bulk sender guidelines, and action/schema quality guidelines.Īs noted in a post on Moz about email markup, there are a few other quick points that are must-knows for ensuring that you stay in compliance. ![]() To begin, you have to register with Google. It’s seriously never been easier to get someone to review something via email marketing. This prompts a user to leave a comment and leave a numeric review value. When you use this feature, Gmail may show a review button next to your email. For the purpose of this tutorial, we’ll look specifically at the review action and how you can use it to supercharge your reviews online. This is just one example of how Gmail can support email markup to enrich the user experience.Ĭurrently, Gmail allows for a few types of actions using schema markup: one-click actions, RSVP actions, review actions, or go-to actions. You have probably already seen something like this pop up in your Gmail account: Now, take that same principle and apply it to email. You’ll usually see schema markup on the web show up in the search results like this (note the reviews or additional information between the meta title and meta description): For example, on your small business website, you may use schema (also referred to as rich snippets) to enrich your organic search engine listings by providing search engines additional information. How Can I Use Email Markup?Ĭurrently, email markup is only available to Gmail users, but there may be an opportunity in the future for it to work for other email clients.Įmail markup uses the same principles of schema markup that you might use on a webpage. If you do a newsletter or send autoresponders to your customers, you need to take advantage of email markup. ![]() Most small businesses aren’t using this tactic and the ones that are see fantastic results. So, how can you do it? How can you make leaving reviews on your local listing even easier?Įmail markup is a whole new world for small businesses. Motivating customers to leave a review can usually work in your favor, but unless you make it easy for them to leave one, they might not take advantage of your offer. ![]() Maybe it’s giving reminders to customers on your social media profiles. Or a call to action to review your business posted at the point of sale or near the entry of your location. Maybe it’s a coupon in exchange for a review. Therefore, another option to gain reviews is to motivate. Again, it’s all part of the business landscape, but it really does make a difference if you can motivate someone who had a great experience to share it with the world on a review. Also, there’s the risk that those reviews come from an unhappy customer rather than a satisfied one. The downside with waiting for your customers to leave a review is that they usually aren’t motivated to do so, which means fewer reviews and possibly a longer wait between reviews. Gaining reviews can happen in a few ways.įirst, they can happen organically, which is how most reviews tend to happen for businesses anyway. Simply put: if you’re a local business, you need to have positive reviews.
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